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What is iuteMarket? Shop the Best Deals Directly in Myiute 📲

Shopping in Albania just became simpler. Introducing iuteMarket, the new shopping marketplace available directly inside the Myiute app. It brings together products from trusted retailers, exclusive promotions and flexible ways to pay, all within one convenient digital shopping experience. Customer service, delivery and exclusive offers are powered by SuperMart. Whether you are looking for theread more
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Image with phone using iuteMarket for deals

iute expands the digital finance ecosystem with iuteMarket, a platform dedicated to online shopping

iute Group has expanded its digital banking ecosystem with iuteMarket, an integrated shopping service in the Myiute app. Customers can now discover, finance and purchase products in one place. Alongside payments, financing, banking and insurance services already available through the Myiute app, iuteMarket connects products from partner merchants with the financial services customers may needread more
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iutePlus: the loyalty program that rewards you at every step of your financial journey

In the fintech world, technological developments align with financial concepts to deliver an exceptional digital experience. In this way, digital finance often changes the perception we have of money and fundamentally transforms the way we interact with our finances. A payment, a transfer, a new purchase, a financing or a health insurance for traveling: allread more
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iute Group expands its digital ecosystem with access to global medical expertise

iute Group’s insurance solutions company Iute Affinity has partnered with global healthcare provider Further to give customers access to Second Medical Opinion and advanced Precision CancerCare services across Iute markets. The partnership strengthens Iute Affinity’s growing portfolio of insurance and wellbeing services, while also supporting Iute Group’s ambition to build a digital bank that helpsread more
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How to take care of your personal finances during summer vacation?

In the first days of June, it is noticeable that something changes in the behavior of each of us. For many Albanian citizens, the summer season remains the favorite: warm temperatures, longer days and many hours of sunshine create the ideal conditions to spend more time outdoors, to enjoy outdoor activities and to share beautifulread more
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iute Albania supports SOS Village children through financial education

On the occasion of June 1, International Children’s Day, iute Albania chose to celebrate this day through a symbolic gesture that combines caring for children with the promotion of financial education. The company donated the book “Magic Money”, authored by Deada Hyka, to all the children of its staff, becoming part of an initiative thatread more
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iute Albania at Balkonnect 2026: the future of digital payments

On May 22, iute Albania was part of the Balkonnect event, an event dedicated to business development in the Balkan region and beyond. In the panel titled “Fintech & Open Banking in SEE”, iute was represented by Jonida Çela, CEO of iutePay, who shared her experience and perspective on the evolution of digital finance. Thisread more
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iute Albania, part of Balkan Payment Forum Tirana 2026

On May 14, 2026, at the premises of Hotel Rogner in Tirana, the Balkan Payment Forum by Pro Money was held: an event dedicated to the development of digital payments in the region and beyond. With the participation of the Minister of Economy and Innovation, senior representatives of the Bank of Albania, international experts andread more
Event

iute Albania towards the digital future: maximizing productivity with Microsoft Copilot

In the era of Artificial Intelligence, companies that embrace new technologies are the ones that manage to lead the market and create new standards for the future. iute Albania, part of the digital banking group iute Group, has once again proven its clear vision to be a pioneer in digital transformation, by investing in anread more
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iute Group’s growth supported by digitalization and efficiency

iute Group, a digital banking group operating in Southeastern Europe, recorded growth in the first quarter of 2026 compared to the same period a year earlier, while also maintaining a positive financial result. By the end of March, iute had 247,383 active customers. More than 101 thousand customers used payment services, while around 58.5 thousandread more
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iute Albania at the IFC workshop: Digital Services and Integrated Finance

On March 31, 2026, iute Albania was part of the dedicated workshop on e-KYC and e-signature, “Digital Financial Services and Embedded Finance”, organized by the International Finance Corporation (IFC), in partnership with the State Secretariat for Economic Affairs (SECO), the Albanian Association of Banks and the Albanian Association of Microfinance, with the aim of increasingread more
Event

iute and Neptun: Buy now, pay later, the recipe for success for smart shopping

In an increasingly dynamic market, where technology and finance are intertwined to improve the consumer experience, strategic collaborations are the key to long-term success. A clear example of this is the partnership between iute, a fintech financial institution that offers modern payment solutions according to the Buy Now Pay Later model, and Neptun, a leaderread more
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iute supports the young Albanian talent, Loris Qose

Great talents often start their journey from small steps, but with great passion. One such story is that of Loris Qose, the 15-year-old from Cërrik, who is standing out with extraordinary results in mathematics and is worthily representing Albanian talent in the international arena. Recently, Loris achieved an important success by winning the gold medalread more
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Strong women choose digital finance to build their financial independence

At every step of their lives, women and girls demonstrate the ability, strength and determination to make important decisions for themselves and their families. Often, these everyday life decisions are related to personal finances and women’s access to money. Their role as decision-makers has become increasingly visible in the way they manage their personal financesread more
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Home renovation: how can you improve your space?

The home is one of the most important investments in the life of every family. Over time, needs change and living spaces need to adapt to different lifestyles. The desire to have a more functional kitchen, a warmer and more comfortable living room, or a room where space is used more efficiently is always present.read more
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Albanians spend on love, installment purchases are a trend

The global trend of installment purchases also in Albania: a 283% increase. 178 citizens tried installment purchases for the first time: they receive the product immediately, while paying in 4 equal parts, with 0 additional costs. Albanians spend to buy new phones but also jewelry, glasses, perfumes, etc. In the Balkan tradition, whether it isread more
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Buy now, pay later… now also at Prestige Home!

The concept of “Buy Now, Pay Later” has been in the spotlight for years, as a global trend that is increasingly being liked and used by the world’s population. What differentiates this payment method is the flexibility in payments and the opportunity to take care of personal finances, making smart purchases. iute is the institutionread more
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Transformation into a digital bank: iute Group’s results for 2025

Iute Group, a digital banking group operating in Southeast Europe, generated total revenue of EUR 124.6 million in 2025, while net profit increased to EUR 9.9 million. The Group’s consolidated balance sheet reached EUR 511 million, exceeding its annual target. According to CEO Tarmo Sild, the company is steadily progressing towards becoming a digital bankread more
Insights

iute Group establishes Iute Affinity for insurance solutions

iute Group, a digital banking group operating in Southeast Europe, has established a new insurance services and operational management subsidiary Iute Affinity, to reinforce protection as a core pillar within its everyday digital banking ecosystem. Alma Ribanovic has been appointed as the CEO of iute Affinity. Allar Niinepuu, Chief Commercial Officer and co-founder of Iuteread more
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International Data Privacy Day: iute offers maximum security to its customers

In a world that is increasingly technology-oriented, one of the most important and talked-about issues is undoubtedly “data”. We read “Data, data, data” everywhere, everything is related to data management. January 28 marks an important day for the world of business and technology: International Data Privacy Day; we often refer to it as International Dataread more
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iute Group receives regulatory approval in Ukraine: the future is as a digital bank

Iute Group, a banking group founded in Estonia, has received approval from the National Bank of Ukraine and signed an agreement that enables to proceed with establishing a digital bank in Ukraine. In this line, the group confirms that in all markets where it operates, the goal is to transform into a fully digital bank.read more
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iute Group is entering Ukraine to build a fully digital bank

· Around 13,000 customers are expected to transfer from RWS Bank, a Ukrainian bank with over 30 years of history and former Swedbank ownership. · IuteBank will be built from scratch as a fully licensed digital bank under the supervision of the National Bank of Ukraine. · Iute will cap total investment in Ukraine atread more
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5 questions you should ask yourself before taking out a loan!

At iute, we believe that a loan is not just a financial transaction, but a decision that affects the family and the future. That is why we have joined the Microfinance Centre (MFC) and over 15 other institutions in Europe and Central Asia in the international campaign “Be a Smart Borrower”. At the heart ofread more
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Sign with a Click, Albania integrates with Europe through digital signature

At a time when speed, security and efficiency are essential for any service, the digital signature is rapidly replacing the classic pen across Europe. From rental contracts to financial agreements, electronic signatures have become an integral part of the modern economy, bringing convenience to citizens and businesses faster and more efficient. Albania is now onread more
Insights

Why will contactless and QR code payments replace traditional POS?

Crises are, among other things, the best opportunities for progress and development. Such was the COVID-19 pandemic that brought about a major evolution in the world of fintech, financial technology. It also made digitalization and the further development of innovation and technology all the more necessary. In fact, in the digital age, the way weread more
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When technology replaces the counter. An Albanian digital story.

In an era where everything is digitizing at a rapid pace, finance cannot be left behind. Today, citizens demand services that are immediate, simple, secure and accessible at any time. And this is precisely the reality that iute is building in Albania, as part of its broader fintech vision in the Balkans and Eastern Europe.read more
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The champion Gentjan Shaqiri makes history, brings the historic trophy to Albania!

Yesterday marked a historic moment for Albanian motorsport, as Gentjan Shaqiri, the newly crowned Formula 3 Hill Climb champion, brought the European Central Championship Cup to Albania. After an extraordinary season, he managed to break the ten-year dominance of Laszlo Szasz, ranking alongside legends such as Christian Merli. Shaqiri’s triumph is not just a sportingread more
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