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Check it out: this is how iute spent Friday night!


Last weekend was fantastic for iute and its employees. On April 26, the legendary German electronic music DJ electrified the city of Tirana through his music and iute was there. Thousands of people, both locals and tourists (even our C-level executives), celebrated and danced to the music in an event that will be long remembered.

Have you ever seen a financial institution at an electronic music party? Well, iute proved once again that it is different! Our brand loves the new, appreciates innovation, dares to change the market and the approach that customers have to the industry. For the first time, iute was an official sponsor in an electronic music festival and was in the center of attention.

In an extraordinary event attended by more than 7000 people, iute achieved its objective to interact with the audience and increase brand awareness. The majority of the audience were young people who belong to generation Z, who in their everyday life, love technology and innovation and look for new and comfortable solutions. They have questions about personal finance and Myiute can be the answer.

The area of iute was the “heart” of the party. Located in the center of the square, organized as a “chill zone”, surrounded by lights and colors, iute attracted attention: a video booth to shoot a video as a memory, some bean bags to have a rest, hats & bags as a gift for those who paid with Myiute or followed iute on social networks.

Some were paying for drinks and food with Myiute app, avoiding the long queues that cash causes, others were being informed about the concept of getting a loan at our stand, and many others were scanning the QR code to download the coolest fintech application in Albania.

In a country where cash prevails, iute showed the citizens that the innovation brought by Myiute will be the future. This event was the proof that the innovation that iute Group offers, attracts the attention of people, and will make a difference in the Albanian fintech market.

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