Bringing the digital experience to the field of personal finance


Our vision
We envision a world where financial interactions are fast, seamless, and personalized, fitting into the rhythm of everyday life. Money flows freely like human speech. Our customers are people. Also, businesses, which means people. We enable instant Loan, Wallet, Insurance, and Investment
transactions inside our ecosystem. Iute offers personalized experience.
Our mission
To create the greatest experience in personal finance, by combining fintech with warmth of human
touch. To help our customers become financially and digitally stronger.
Tarmo Sild & Allar Niinepuu
Our values
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The fastest: The fastest means the time spent to get it done. From the moment the customer needs something, until delivery of the end-result that the customer desired. The fastest is always measurable in time.
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The most comfortable: Comfortable means we get things done for our customers through a pleasant and easy journey. A
customer is not expected to take any extra step, say an extra word, bring an extra piece of paper to get something done. Being the most comfortable means making our service the easiest option available, requiring less effort from our
customers compared to alternatives.
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Human touch means the warmth, attention, empathy, and personal approach that we bring to our interactions and experiences with
our customers. It represents
qualities that go beyond technical skills or automated processes, focusing on the emotional care and
understanding that only a human touch can provide.

Markets
We started our business activity in Albania in 2015 and since then we are the leading personal finance company.
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Albania
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Bulgaria
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Moldova
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North Macedonia
Team & management
Our core team has an extensive background in finance sector, strategic business management and customer experience.
We originate from a digital nation, and always work to bring the smoothest and well-executed solutions to you.