iute will support the Olympic Games Paris 2024

Yes, you read that right! The biggest sporting event in the world is coming and Iute will be there.

To avoid misunderstandings, in our team, we have many fintech experts and no athletes. But don’t forget that the person who is the face of our brand is called Luiza Gega and she is the European champion in athletics.

The Olympic Games are a story of success and passion that unites countries and peoples through sport. The Marketing team at iute Albania has been working for days on a campaign that in Albanian is titled #NukVraponiKurrëVetëm or #YouNeverRunAlone and the focus is on the Albanian legend of athletics, the super champion Luiza. In this campaign, the journey of an elite athlete will be shown, the preparations she makes in the last days before traveling to Paris, training her body and mind to be in the best shape.

The Olympic Games start on July 26 and end on August 11 and will give us many emotions. The objective of this campaign is to support Luiza and the Albanian national team at the Olympic Games in Paris, encouraging citizens’ support for sports and well-being, common values ​​that Iute has and communicates every day.