iutePlus: the loyalty program that rewards you at every step of your financial journey

In the fintech world, technological developments align with financial concepts to deliver an exceptional digital experience. In this way, digital finance often changes the perception we have of money and fundamentally transforms the way we interact with our finances. A payment, a transfer, a new purchase, a financing or a health insurance for traveling: all of these are on your phone. In this new digital reality where anyone can carry out any financial transaction in a few seconds, customers’ expectations are no longer limited to speed and convenience, but also extend to the experience they receive throughout their journey with a financial institution.

This is how loyalty programs come to life, which are increasingly taking on a very important role in modern finance, creating a long-term relationship with customers, through a combination of personalized offers, concrete benefits and a different experience. This is why iute created the loyalty program called iutePlus, designed to reward customers who use digital financial services in their daily lives. This program is based on the accumulation of Plus points, which are obtained through various actions and activities that the customer carries out through the Myiute application.

The program aims to reward customers for their daily use of iute services and encourage the use of digital channels. Plus Points can be earned in many ways: by paying installments on time, obtaining credit insurance, using our ATMs, activating the Myiute digital wallet, making first or repeated transactions for any function of the digital wallet and more. Also, within the Myiute application there is a “loyalty panel”, where all information related to the program, benefits, partners and active campaigns are displayed.

An excellent example of personalized offers for loyal customers is the collaboration between iute and Redline Electronics, where throughout the month of June, customers were rewarded with up to 10,000 Plus points for every purchase with flexible installments. However, the concept of Plus points is not only related to monetary transactions but also to the user’s own interaction with the Myiute application. Another way to be rewarded is to participate in the “Refer a Friend” campaign, where both the existing customer and the referred person benefit from Plus points after activating the Myiute digital wallet account.

iutePlus is part of iute’s strategy to build a modern financial ecosystem, where customers not only use financial products, but also continuously benefit from their use through an integrated loyalty program. Plus points have a validity period of 12 months from the moment of their earning and can be used to benefit from discounts on purchases at some of iute’s official partners or, why not, in the future, even to pay the bill at some other partners.

Don’t forget: each Plus point is worth 1 Lek!