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IuteCredit becomes “iute”, financial services expand


IuteCredit transforms into iute in a strategic move that reflects financial services, expanded beyond loans.

IuteCredit, now iute, will offer a more comprehensive range of financial services, spanning consumer finance, payment services and insurance products.

The goal and mission remains the same and clear: creating an exceptional experience in personal finance by exceeding the client’s expectations not only in credit but in various financial needs. Tarmo Sild, CEO of iute Group, says that iute is no longer only about Credit; but is related with all aspects of personal finance.

“We have evolved into a fintech company specializing in consumer finance, payment services and insurance products.”

Lasse Sool, Group Marketing Director, explains the challenges of the rebrand, with a focus on updating the company’s online presence and partner network. According to Mr. Sool, the brand renewal is intended to be completed in the first half of 2024.

Despite the changes, iute will be represented by the name inspired by the customers themselves, “iute”.

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