What do FinTech and Fashion have in common?

When you think of fintech, your mind may jump to complex algorithms and cutting-edge technology. Fashion, on the other hand, conjures up images of fashion shows and stylish stores. What if these two seemingly different worlds had more in common than meets the eye?

Now iute has developed a new structure that unites these two worlds, offering businesses in the fashion industry and beyond, a unique partnership opportunity. This initiative is set to change the way companies approach sales, both in-store and online.

“This is a very good opportunity for businesses to increase sales revenue and this applies to customers who physically go to stores but also to those who prefer to buy online,” says Erkin Qiraxhi, Head of the Fashion Sales Department. “In this way, the business has the opportunity to add new customers, increase the average purchase, but above all, create a competitive advantage in the market. Not only that, but in marketing terms, entrepreneurs will benefit at no additional cost from the joint marketing communications that our company develops.”

He also comments on installment purchases as a global trend: “Citizens will have the opportunity to buy products in small installments, without interest and without hidden costs, thus taking care of their personal finances. This is a format that works across Western Europe and the US, where fintech industry companies always bring innovation and innovation. We remind that leading companies in fintech such as PayPal, Klarna and Scalapay, offer the payment method “Buy now, pay later” by cooperating with the giants of the fashion industry.

This partnership not only provides businesses with a new revenue stream; it’s a chance to tap into a global trend that’s already proven successful in Europe and the US. By making it easier for customers to buy the things they want, businesses can increase loyalty and stand out in a crowded marketplace. Whether these are fashion fanatics who have a passion for “shopping” or ordinary citizens who will change their wardrobe, everyone will have the opportunity to buy now and pay later, without stressing too much about the costs.

So what do fintech and fashion have in common? In the case of iute collaboration, it’s the power to transform the shopping experience, making it more accessible and rewarding for everyone.